Why you should optimize your site for local searches
Don't waste your money running ads for your local business on directories; YellowPages, Yelp, ect. Getting your site ranked on Google is a far more effective way to reach your potential customers. Every month there are over 2 million people using Google and other search engines to find local businesses in their area. The crazy thing is, is that this number is climbing every single day! That's why, if you're not showing up in the SERPS (Search Engine Results Page) then your product, service, and business are not being placed in your customer's eyes.
What is local SEO?
Local SEO is about helping your potential customers find you on search engines. As of right now, about 50% of all searches on done looking for a local service or business. Don't miss out on all of your possible customers that are searching for you!
What can local SEO do for my business?
This is a question that we get a lot, and the answer is very simple. As Google updates their algorithm everything starts to become more dependent on how your site is optimized for your area. For example, if you are searching for a dentist on Google using the term "best dentist". Google will then use geo-targeting to locate where you are and find a dentist that's near you. However, this wasn't the case a few years ago. Google's main focus is to give the searcher what they're looking for, and it only makes sense to give them businesses near them. After all, if your business is dependent on local business than you can't afford to not be optimized for local SEO.
How Nova Marketing can get your business to the top of your local search
Before we do anything we start with searching your industry to find what terms your customers may be searching in order to find your business. Finding the most commonly used and accurate keywords allow us to give you the highest traffic return possible. Our main goal is to grow your business as much as possible and we can't do that if your customers can't find you.
After that, we take a look at your competitors and see where their local SEO stands. This is crucial part because it gives us an opportunity to know the difficulty of your industry. It also allows us to see what keywords your competitors are not using that we can use to boost your traffic even more. Overall, it gives us a good idea on the time frame it may take to rank you #1.
Claim your business listing
There are three major search engines on the internet; Yahoo, Bing, and Google. We will create, verify, and manage your business listings on all of these platforms. While Google is our main focus, they dominate the search engine market, but you will still be optimized for Yahoo and Bing since they can still bring in some more traffic.
This is when other websites list your business information on their site. This may or may not include a link to your website. The information provided includes, your phone number, address, website, contact email, and hours of operations. Citations can make a huge difference with getting your business visible locally. It is said that about they are 25% of what search engines look at when determining local ranks. This is why you need to have them as a priority when starting your local SEO campaign.