Search Engine Optimization

Search Engine Optimization

SEO is the foundation of any good internet marketing campaign. It has been proven to be the most efficient and best way to increase you online visibility. This new visibility will allow you to increase your sales and new client base by informing your visitors of your product or service. Nova Marketing specializes in improving and increasing your business through our SEO campaigns.

How important is SEO to your business?

SEO definitely works, these numbers don't lie:

96% of people research and look for a service or product through search engines before they make a decision.

92%of people decide to immediately contact a business after they found them online.

85% of people click on the first three search results. This excludes sponsored link, such as Google Adwords.

Nova Marketing only uses proven SEO techniques to improve the chances of found by search engines and being ranked as #1. PPC (pay-per-click) is always an option, but the traffic is only there if you pay for each click. SEO is done by building your online brand to help permanently place you at the top of the search engines. The eliminates the need to be constantly paying for each individual person who comes to your site. We understand that every business is different. That's why we customize each SEO campaign for every business that we work with.

SEO is constantly evolving and changing. That's why we are constantly testing and educating ourselves on new internet marketing trends. It doesn't help that we love what we do.

The process of search engine optimization


Competition Analysis

We will create a competition analysis report to provide you with the information you need to know what benefits you'll receive from our service. We take the time to research your industry and market. This includes looking into what your competitors are doing for their online marketing, so that we can dominate your given industry. We WILL help you increase your online visibility and help you turn interested customers into customers.

Keyword Research

Keyword research is an essential part of any SEO campaign. Deciding which keywords your going to use will determine if your campaign will successful or unsuccessful. Our goal is to find the keywords that will give you the best ROI. We do this by looking at the competitiveness of the keywords and the popularity among searchers. At Nova Marketing we will find you the keywords that will produce the most traffic, conversions, and ultimately grow your business the most.

Website Structure

While many agencies focus solely on their off-page SEO. Nova Marketing makes sure that you're website is structured the way Google likes them. Google looks at the structure and design of your site before ranking it. This is something that many people overlook, but it is just as crucial as any other part of your SEO campaign. We also running many tests to look for any missing images, links, ect. that might affect your overall rankings.

Content Optimization

We craft unique and quality content around the keywords we have chosen for your business. After Google's Panda update, Google crawlers are able to crawl your website and look at the quality of your content. This is why great content is a must, and the phrase "Content is King" hasn't been more true.

On-Page Optimization

After we've found the best possible keywords for your site we construct HTML code that is optimized for the search engines. This is able to be crawled by their crawlers to determine where you'll rank on their platform. The on-page optimization will cover all of your meta information (title, alt tags, description, ect.). This helps give an idea of what your site is about and where it should be ranked for the search crawlers.

Off-Page Optimization

Off-page optimization has to do with getting your links on third party websites. This is a massive part of SEO because it gives search crawlers the idea that your website is popular when it's be constantly linked to from other sites. We use many proven methods to accomplish this; link building, press releases, and blog outreach.

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Give us a call to get started today!

(832) 646-6394

Office Location:
Nova Marketing
118 Vintage Park Blvd. Suite W V-147 Houston, TX 77070
(832) 646-6394

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